Still skeptical? Take a look at my work
Still skeptical? Take a look at my work
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Logo Design
Logo Design
Albrechta & Coble, LTD reached out inquiring about a new logo design. They wanted something for print advertising. They gave me an example of their letterhead. I did some research into their business to find their roots, find their story. I wanted to pay homage to their legacy. I was able to find a picture of their original transom from their first office building. Inspired, I created their new logo pictured to the left.
Delicious - Heaven in my stomach, LLC
After Delicious Food Truck found out I redesigned the D.A.P. website, he reached out to have me redesign his website on Wix. His website was a bit outdated, the menu didn't show up at all when people visited it, and some of the text was hard to read. He had a ton of complaints from customers about the lack of information on his website. I dove into learning what his brand voice was and crafted an entirely new version of his website.
Social Media Menu Graphic
Target Audience: Anyone with an empty stomach!
Goals/Specifics: He wanted his website to have his menu on it as well as pictures of food he sells. Customers had been complaining his old website didn't have information they were looking for. We added a contact form, social feed, event feed, and menu to keep people up to date on where to find them next.
Consumer Benefit: An eye catching site that has all the answers they're looking for (where they're at, what food they serve, how to get in touch to book events, customer reviews - and T-Shirt sales coming soon!). Empty stomach, come get some heaven in your stomach. They're open for lunch and can be booked for events. Customers won't regret purchasing some Delicious food.
Visit their website to see my work
D.A.P. Inc- Dads Against Predators Website
D.A.P. wanted an entire website re-design. Their old website didn't feel like them. It took some time to really establish their brand and who they were, what their mission was. Once they did, their old site just didn't fit, and it wasn't working efficiently for merch. I worked with them to create a brand new Shopify website that shouted, "EXCUSE ME EVERYBODY!" They loved how I captured their voice across the pages and even how I rebranded how we sold their merch. After publishing the site, sales skyrocketed. If I'm being safe, I can easily say we doubled sales from the previous year in just the first 6 months of the new site. More realistically, we probably tripled the sales from the previous year.
Social Media Post Graphic
Social Media Post Graphic
Social Media Post Graphic
Social Media Post Graphic
Target Audience: They wanted to offer a better experience for current and new customers for their website. This is a very broad target audience - from kids to older folks. Most people who are coming to this site already know about D.A.P. and are interested in making a purchase or donating.
Goals/Specifics: They wanted their website to function properly, they wanted items to be marked as sold out so they didn’t continue to oversell items. They also wanted to add shipping costs, and combine shipping for multiple items. A complete redesign on the website so it felt more like their brand/voice. All of this so they would be prepared to drop brand new merch. They also wanted new product descriptions, about me page, podcast information, and their PayPal/Patreon information.
Consumer Benefit: A site that works properly and is aesthetically pleasing. People want to purchase their merch because it helps fund a great cause. Every sale helps D.A.P. travel to expose predators. They feel like they are a part of something by contributing and showing off their merch.
Visit their website to see my work
Resume Writing/Editing/Design
This client wanted a resume that would stand out, yet still convey professionalism. She needed it updated as she had a couple jobs to add, and wanted to tone it down from 2 pages to 1. The first 2 pages are what she had previously. I worked with that to create and pull the most relevant work experiences for an upcoming position she wanted to apply for. I asked if she had a favorite color to add just a little touch of color to the resume.
Print Advertising. Designs were created in-house. The ad copy was written by me. These ads were placed in the local newspaper. There were hundreds of other advertisements that I helped create that I don't have access to, these are just a few that I had kept in my personal file during the 3 years I spent in Advertising.
The New Yorker Magazine Digital Subscription Banner Ads (spec)
Target Audience: Men and women ages 30–50 with household incomes of 75k+. They are tech-savvy and own a smartphone, computer, and probably also at least one tablet. They are also interested in current affairs, politics, and the arts. They are already familiar with the The New Yorker, but are not current subscribers.
Goal of Banner Ads: We want them to click the banner ad to subscribe to the digital-only format of The New Yorker
Specifics for Ads: Must create 3 frames that loop 3 times before resting on the final banner. 300 x 250 (pixels). The button/link needs to take them to the digital subscription page on The New Yorker website.
Consumer Benefit: The digital-only format offers a convenient way for busy people to be able to read The New Yorker anywhere and everywhere they go. They never have to remember to bring the magazine with them and they can always stay up to date with the most important topics of the week.
Bayer Aspirin On-the-Go Banner Ads (spec)
Target Audience: Professional men and women ages 35–50, household income 75k+. This group is always on the go and finds themselves balancing a million different tasks along with their careers and families. They face a lot of stress on a daily basis and, often, that stress is manifested by way of headaches. Bayer On-the-Go bottles are smaller sized but with easier to open lids, allowing adults to have easy access to aspirin without having to take time out of their days.
Goal of Banner Ads: Click the banner ad to visit the Bayer On-the-Go page of the Bayer site. Secondary action would be to purchase the bottle of Bayer On-the-Go. The banner ad is designed to increase awareness of Bayer On-the-Go and, secondarily, increase revenue for the product.
Consumer Benefit: They’ll learn about stress and headache prevention, as well as have the chance to order Bayer On-the-Go bottles with free shipping.
ABC Toys Website Banner ads (spec)
Target Audience: Parents ages 25–35 years with children ages 6 months to 4 years. They are very concerned with making sure that their children get every opportunity to develop their minds as best they can. They take them to classes, use flash cards, teach them second languages, and generally try to keep them intellectually engaged.
Goal of Banner Ads: We want them to visit the ABC Toys website. We would love it if they also made a purchase.
Specifics for Ads: 3 frames that loop 3 times before stopping on the final frame. Must be (250 x 300 pixels). A button that links to the ABC Toys website. The tone should be Friendly, Fun, and Promotional.
Consumer Benefit: ABC Toys is a website that sells educational toys for babies and children. The toys are specially designed to increase intellectual abilities while still being fun and engaging for children. Visiting this site allows these parents to peruse the full selection of merchandise.
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